Master of Business Administration
Kurse in Deutschland
Beschreibung des Inhalts der englischsprachigen Kurse in Deutschland
Marketing & Distribution Management
An integrative approach to the study of modern marketing theory and practice is utilized to familiarize students with the fundamentals of demand creation and fulfilment. Topics include product decisions, positioning, differentiation, segmentation, corporate communications, customer service, marketing logistics and supply chain management.
Prof. Dr. h.c. mult. Reinhold Würth vermittelt seine Erfahrungen an die MBA Studenten
Global Business
The course will familiarize students with the global business environment. Topics include international financial markets, multinational corporations, overseas expansion, organization of international business, global management, marketing, R&D and the economic, political and moral issues associated with globalization.
Operations Design & Analysis
The course introduces standard terminology, basic models, and new concepts of operations management as applied to manufacturing and service firms. Topics include systems planning, product quality and process capability, capacity planning, location and layout strategies, material management, scheduling and process improvement.
New Product Development
New products and technologies assure the future success of the companies. Ways and means for the development of products and technologies are communicated in this course. At the same time, the individual steps of the innovation process, from the production of ideas to product launch, are treated in real case studies by means of concrete examples.
International Accounting
The aim of this course is to explore various problems and their causes in the international accounting of companies and to do so transparently. This course also addresses questions resulting from the different valuation regulations, exchange rates and the International consolidation rules.
Gebäude der Akademie Würth in Bad Mergentheim
Managerial Finance
Students are exposed to investments decisions facing the firm through analysis of valuation and risk management. Topics include valuing securities, project valuation, capital asset pricing and risk adjusted discount rates, decision trees and real options, leasing, acquisitions and divestitures, and new venture finance.
